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Social CRM - what is it, what can it do for you

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Social CRM
 
Far more than a passing trend, social is here to stay.
 
But when it comes to applying it to your business, you may be asking, "Where do I start?" The answer is simple: start with the priorities you have for your business.
 
Enterprise Social can help you do whatever you need to do—faster and smarter. Social capabilities help you do many things:
  • LISTEN. Hear what your customers are saying, uncover trends, and identify influencers.
  • ENGAGE. Take part in meaningful conversations with your stakeholders.
  • COLLABORATE. Connect with people quickly and easily, and work together to desired outcomes.
  • AMPLIFY. Create broad awareness of your message.
  • SOLVE. Grow and harvest community knowledge, and connect customers to solve problems.
  • INNOVATE. Take action on ideas and opportunities gleaned from the crowd.
  • ANALYZE. Get real-time feedback, monitor buzz, detect sentiment, and measure impact.

To learn how see the whitepaper "The Connected Enterprise: Embracing social technologies to drive the Dynamic Business."

See also


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