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Looking Ahead: Cause for Optimism for Online Consumer Privacy

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Posted by Brad Smith
General Counsel & Executive Vice President, Legal & Corporate Affairs, Microsoft

Yesterday, I had the opportunity to speak to the National Association of Attorneys General (NAAG) at a special summit in Maryland focused on privacy in the digital age. The summit marked a key point in a year-long initiative by NAAG President and Maryland Attorney General Douglas Gansler aimed at exploring the best ways to manage online privacy risks and how best for NAAG to apply its resources to help ensure that the Internet's major players take meaningful steps to protect privacy online. We at Microsoft definitely appreciated the leadership and work of Attorney General Gansler in making privacy a priority for his office. His goals and the goals of NAAG are very much in line with our belief that, done right, online privacy and the economic model that supports the free Web can take a big step forward.

At the outset of 2013, I wrote that this could be a pivotal year for our industry as it pertains to prioritizing people’s online privacy. Now, just a few months into the year, there is substantial cause for optimism.

New leaders with strong commitments to privacy have taken the helm at a number of key groups that will help shape the future of online privacy. Collectively, we’re continuing the hard work needed to reach consensus on standards and rules to better protect people’s information. And consumer groups, as well as consumers themselves, are raising their voices and urging the computing industry to work together to give people more choice and control over how information is collected and shared online.

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