Great news, CW fans: The CW app is now available on Xbox 360, connecting you with your favorite shows, including “The Vampire Diaries,” “Supernatural,” “Arrow” and “Beauty & the Beast.” In addition to full episodes, the app delivers previews and interviews, and is unique in that it will offer next-day episodes free with your Xbox LIVE Gold subscription, no cable subscription or membership required. (See the Major Nelson post for full details.)
Well worth noting is how The CW is taking advantage of the second-screen opportunities offered by Xbox SmartGlass to create a content-rich, interactive experience that will bring “The Vampire Diaries” to fans in a new way. As viewers tune into The CW app on Xbox this Friday for the latest episode, they can use their smartphone or tablet to access content not available to any other viewers, including a map that follows the show’s characters through town, biographies of each character, and legends and lore of New Orleans and the world of “The Vampire Diaries.”
Last but not least, a giveaway will be held via Facebook for custom “Vampire Diaries” and “Supernatural” Xbox 360 consoles. Read all about it.
Steve Clarke
Microsoft News Center Staff