Posted by
Deputy General Counsel, Microsoft
A few weeks ago, I wrote a post about Microsoft’s new consumer privacy campaign and a quiz we developed – Your Privacy Type (YPT) – for consumers to gauge where they fall on the privacy continuum.
Thus far, the campaign and the YPT quiz have generated discussion and positive reactions in the U.S., the United Kingdom and Germany. We’re also seeing strong engagement with consumers on our website, which has been localized to German and now French as our advertising expands into France this week.
As part of the launch of the Your Privacy Type quiz, we surveyed 4,000 consumers in the U.K., France, U.S. and Germany (1,000 in each market) to gain a quantitative perspective of how they felt about privacy issues (using the same questions as our quiz online). We looked at the privacy behaviors and “privacy type” for each market and found some interesting results.
Eighty-four percent of those polled expressed concern about their online privacy. That particular finding was not surprising by itself, but interesting when compared to only 47 percent of the respondents who were actively taking measures to protect their privacy online. There’s a wide gap between interest and action.
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