Buying a car can be a daunting experience and finding the right information about the car for you and your family on the Web isn’t always easy.
That’s why MSN and Motor Trend are teaming up to create “an all-new, immersive online automotive experience that will significantly change the way people shop for, look at, and talk about cars – all in one place,” according to Keith Lorizio, vice president of U.S. Sales & Marketing in Microsoft Advertising.
The new Motor Trend on MSNsite, expected to launch in early 2014, will team Motor Trend’s deep automotive expertise with MSN’s massive scale.
“The result: a powerful, trusted, and entertaining autos resource designed to appeal to the in-market shopper and automotive enthusiast alike through an unbeatable experience that’s sleek, fast, and optimized for every screen – be it desktop, tablet, or mobile. The central focus of the effort will be a completely redesigned, easy-to-use Buying Guide heavy on vital information and seamlessly integrated into the overall experience, including deep car comparison tools, engaging editorial, and professionally produced videos,” Lorizio writes over on the Microsoft Advertising Community Blog.
For advertisers, Motor Trend on MSN represents a new channel to reach millions of consumers looking for information about cars and resources for purchase them.
Get the rest of the story over on the Microsoft Advertising Community Blog.
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Jeff Meisner
Microsoft News Center Staff