Posted by
Vice President, U.S. Government Affairs, Microsoft
Today, we released Best Practice Guidelines for Ad Networks to Address Piracy and Counterfeiting. The Best Practices represent an important step in addressing the problem of display advertisements that appear on websites dedicated to copyright piracy and the sale of counterfeit goods. Microsoft – along with other leading technology companies – participated in the multi-year effort with the White House to develop these best practices, which will be implemented in the coming months.
As both a creator of copyrighted works and a provider of online services, including advertising services, Microsoft understands the problems faced by copyright owners subject to massive infringement and the need to ensure that innovation can flourish online. It’s been our experience that a notice-and-takedown mechanism like the one envisioned by these Best Practices can be an effective means to address online infringement.
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