When it came to promoting his fourteenth and final album under contract with RCA, Al Yankovic (better known by his stage name, “Weird” Al) killed it. His strategy: releasing songs exclusively on different websites, each tailored to that site’s audience. The result? Mandatory Fun, his first-ever Billboard #1 album (congrats!). Here’s how Weird Al rocketed to first place with some of the finest tailored content on the Internet today—and how you can make the same practice work for your own brand.
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